The human condition requires compelling art and stories.
To make sense of the chaos and complex nature of our world.
But creating thoughtful, meaningful art is incredibly difficult. It’s completely worthy of lifelong pursuit.
Creating art on a deadline and coupled with the purpose of compelling someone’s emotions towards a brand, product or idea? And being reasonable to work with, and enjoying the process… Well that seems damned impossible.
Furthermore, creating art requires you to not know where you’re going. In a way, the journey is more important than the destination. Business goals require you to get to an endpoint.
Finding the balance is one of my primary pursuits in leading and building Rhino.
KR